Every year Victoria´s Secret create a Fantasy Bra, an exclusive lingerie garment covered in millions of dollars worth of diamonds and other gem stones. The first fantasy bra was advertised in the Victoria’s Secret catalog in 1996 and worn by Claudia Schiffer. It was called the Million Dollar Miracle Bra, with a price tag of exactly $1,000,000. Since 2001 the fantasy bra has also been featured in the fashion shows.
Prior to each Fashion Show, a jewelry designer is contracted to create the bra which will be used as a focal point for promoting the fashion show and also as a centerpiece within it. The company offers the Fantasy Bra for sale as “the ultimate holiday” gift, although with an average price of several million dollars they are not exactly flying of the shelves… In fact the only fantasy bra ever sold was the Million Dollar Miracle Bra from the very first year.
The Red Hot Fantasy bra from 2000, worn by Gisele Bündchen earned a spot in Guinness World Records as the most expensive item of lingerie ever. It included 1300 gem stones, such as rubies and diamonds.
A selection of Fantasy bras throughout the years: